Executive Sports Connect (Africa) Ltd is a sports consultancy that is involved in connecting sports stakeholders in Africa and improving the capacity of sports entities and managers on the continent through sports consultancy, sports workshops & forums, sports marketing, event management and sports development.

We are committed to delivering value. Execution and Experiences are key to making this a reality. We believe in taking measures to understand the business environment and delivering results that match the expectation of our partners.



To be the social and commercial enterprise of choice for sports business in Africa, using sports to develop, build, connect and empower all stakeholders in the industry.


We aim to share knowledge, build good practices and coordinate and foster partnerships between stakeholders in our quest to use sports for development.

  • Service – We exist to serve and make a difference. We work to ensure that we deliver value to all our stakeholders.
  • Passion – We have heart….Our passion for sport is our driving force.
  • Execution – We believe in finishing what we have started in the best way possible.
  • Integrity – We do what is right and we don’t compromise our integrity.
  • Accountability – We believe in being accountable for all our actions and resources.
  • Fun – We delight in what we do.

Our Services

Sports ConsultancySports MarketingSports DevelopmentSports Event Management
We offer tailor made solutions to our partners. From strategic planning, execution, evaluation and reporting. Our goal is to get you to understand the environment of choice and deliver solutions that make business sense.
We take time to understand your brand, your consumers and well as the environment before presenting marketing solutions that are engaging and ensure you achieve your goals.

We provide brand development, PR support, on ground activations, sales support and digital support for maximum brand engagement.

Developing talent is key to success. We offer sports development solutions through partner development. From setting up of academies to holding sports business forums that engage professionals in the industry.
From concept generation, planning and execution of sports events. We align with you to deliver events that are engaging and will leave fans asking for more.

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    • Strategic Development – Palos FC
    • Youth Mentorship Program – Nairobi International School
    • The Journey – Partnership with OWago Nyiro to connect sports achievers with fans through a comedy event


Palos FC Logo

Through our relationship with the Kenya Basketball Federation, we were able to develop a partnership between the two entities that saw Kenyan basketball receive a sponsorship of ksh. 12 Million from Supersport and the Rai Group for the 2013 season.

Our Team


Cynthia Mumbo

Cynthia Mumbo is a career marketer with a bias for sports development and is passionate about using sports to change lives. Cynthia is a certified FIBA Manager and holds Sports Management Certification from Wits University in South Africa.

She has served as an Executive Committee of the Kenya Basketball Federation and has over 10 years corporate experience in Kenya.



Lead Partner, Marketing & Business Development
Richard Wanjohi is a trained marketer with interests in sports marketing, editorial, ICT and arts. He has held various positions as an Editor – Marketing Africa; Marketing Consultant – Virtual City & Wealth management as well as Project coordinator – world Neighbours Inc. He is also an onlie contributor for various websites such as KenyanStar, POWO and Global Voices Online.



Lead partner, Operations
Simon Mumbo has his background in IT management. He is also well versed in music production.
He is our go to guy when it comes down to getting things done.


21 Nov 2016


Registration for VIKAPU ELITE Bball Camp is currently ongoing. CLICK HERE TO

29 Aug 2016

Challenges of Sports Business in Kenya

The Olympics have just ended and Africa despite all the challenges managed to scoop 45 medals. Kenya at number 15 topped the tables with 6 gold, 6 silver and 1 bronze. The best Olympic performance from the East African nation that is well known for it's athletic prowess. The athletes year in year out have achieved tremendous success on the field. Everywhere I ago I am asked if I run by virtue of being Kenyan. Read

28 Jul 2016


GECOPEN PARTNERS WITH SPORTS CONNECT AFRICA  Nairobi, Kenya, July 27, 201 6 The GECOpen 2016 has partnered with Sports Connect Africa as the exclusive media, marketing and sponsorship partner in Kenya. Sports Connect Africa CEO, Miss Cynthia Mumbo said “As a sports organization that has passion to deliver on African sporting events, we are committed to promoting the GECOpen 2016 – Kenya and its partnership with UNHCR. We are honored to cooperate with the GECOpen

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Executive Sports Connect Africa ltd.
MNG Apartments,
off Ndemi Rd,
2nd Floor Hse B6,
P.O. Box 5400, 00506.
Nairobi, Kenya.
Phone: +254 720 464 757
You can find and connect with us on our social media using the links below.